Schedule
Timetable
[Our Timetable]
Pune Edition Program Details
A packed agenda, full of learning & knowledge exchange.Â
9.00 am - 9.50 am
Registration & Networking
9.50 am - 10.00 am
Welcome Address
By Gyanendra N. Pati, President - B2B Marketing Association
10.00 am - 10.20 am
The New B2B Growth Engine: How AI, Trust & Revenue Marketing Are Reshaping Business in 2026
By Sudhanshu Tripathi - QuickHeal
10.20 am - 11.00 am
Why Enterprise Growth Breaks Even When Everyone Is Performing: Can AI help solve the Alignment Problem?
Moderated By: Gyanendra N Pati - B2BMA, Panelists: Pritish Asthana - Lentra, Tarun Sharma - Matrix Comsec, Anurag Khare - Deepak Fertilisers, Hrishikesh Gore - Younity
11.00 am - 11.15 am
Coffee Break
Time for some networking
11.15 am - 11.35 am
Marketing to Engineers: Winning Complex B2B Deals
By Khushboo Shinagare – Tropicool
11.35 am - 12.15 pm
Panel Discussion: Why Sales and Marketing Don't Talk — and How to Fix It
Moderator: Vinod Kumar M – [24]7.ai, Panelists: Debmalyo Banerjee, TCS, Navneeta Borooah – Capgemini, Madhurr Goswami, Tata Communications, Viraj Nayak – Henkel, Nikhil Mirashi – Genesys
12.15 pm - 12.35 pm
The Invisible Revenue Engine: How Brand, Community and Trust Drive Enterprise Pipeline
By Kshitij Kulkarni, Swivelt
12.35 pm - 1.00 pm
B2B Content in Manufacturing Sector - Is it really that difficult to generate?
By Rajashekhar Reddy – Polycab
1.00 pm - 1.15 pm
Findings from the Marketing SquareUp Study
By RefractOne & B2BMA TeamÂ
1.15 pm - 2.30 pm
Lunch
Food for thought
2.30 pm onwards
Networking
Make friends, Discuss Ideas